Results-driven UX/UI expert in web and mobile design, with a focus on data analytics and next-generation tool development. Proven track record as a problem solver in creative design, cross-functional collaboration, and successful product concept execution. A dedicated leader with excellent interpersonal skills, committed to user-centered design and customer research.
Creative Problem Solver / Strategic Thinking
Visual and Interaction Design
Cross-functional Communications
Product Execution from Concept to Delivery
Excellent Interpersonal Skills
User-Centered Design / Customer Research
Data Analytics
Accessibility | A/B Testing | Custom Reports and Dashboards | Design Systems | E-Commerce | Graphic Design | Google Analytics 4 (GA4) | Google Tag Manager (GTM) Event Tracking | Information Architecture | Looker Studio | Prototyping | Project Management | Research | Responsive Web Design | SEO | sability Testing | User Journey Mapping | Visual Hierarchy | Web Analytics | Wireframing & Diagrams
SMEDIAWORKS, San Francisco, CA
A web and mobile design & development agency.
Currently, I’m a contractor specializing in design and development, assisting various clients in creating cohesive and effective online presences. I ensure that their websites are not only visually appealing but also perform well in terms of user experience and business objectives.
CLIF BAR & Co, Emeryville, CA
July 2017 – August 2023
UX Designer/Architect
Purposeful digital marketing and UX design professional with expertise in website management, analytics, data-driven decision-making, and competence in Google Analytics 4, GTM event tracking, and Looker Studio reporting. Excel in enhancing user experiences, delivering actionable insights to stakeholders, and leading successful GA4 implementations and website redesign and update initiatives through effective collaboration with cross-functional teams for data-driven success.
Monster, Inc, Brisbane, CA
March 2013 – July 2017
Senior Lead UX / UI Designer
As the designer at Monster, I spearheaded a comprehensive overhaul of the digital presence. I reimagined the corporate website and crafted global style guidelines applicable to the internal and external platforms, including a consumer-facing e-commerce site and partner portals.
I integrated customer research and user studies into the overall design strategy, which not only refined the design approach but also delivered remarkable results. The company witnessed a doubling in visitor retention on landing pages and a dramatic 350% increase in e-commerce sales conversions.
Bachelor of Science, Business & Marketing
Berry College, Mt. Berry, GA
Master of Arts, Education / Instructional Technology (Multimedia and Design)
San Francisco State University, San Francisco, CA
Stanford University, Stanford, CA
Technology Entrepreneurship,
Intro Computer Science
(Extended Learning/Non-Credit)