I specialize in aligning user experience with measurable business outcomes—by combining behavioral data, campaign strategy, and UX best practices to optimize key user flows and increase conversions. These case studies highlight how I’ve turned insights into action across SaaS, e-commerce, and enterprise platforms.
Tracking for Impact: How GA4 + GTM Setup Enabled Smarter UX Decisions
Google Analytics 4 and Google Tag Manager.
From Data Chaos to Clarity: Building an Analytics-Backed UX Strategy for CBC
At CBC, I led the development of a comprehensive digital analytics strategy that laid the…
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