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Sharing a short journey in transforming innovative ideas into functional Minimum Viable Products. I’ve crafted user-centric mobile applications, focusing on the delicate balance between aesthetic design and practical functionality. Here are a couple explored challenges and triumphs of developing engaging apps that meet real-world needs, from initial wireframes to market-ready products.

Never Eat Alone

As the lead product designer for Aptites, a project born at TechCrunch Disrupt Hackathon, I played a pivotal role in its transformation into a real-world mobile app. Despite the project not being fully realized due to funding constraints, it marked a significant milestone in my early startup journey. My primary focus was developing the beta version designs for our MVP, closely collaborating with our back-end team. This experience was instrumental in honing my design skills, particularly in leveraging the early material design framework.

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aptites wireframes

Here are some screenshots of my work, including wireframes and high-fidelity designs.

Fixing the Foundation: Rebuilding GTM for UX Clarity at Clif BarData AnalyticsEcommerceGTMUX for GrowthWeb

Fixing the Foundation: Rebuilding GTM for UX Clarity at Clif Bar

mwinninghammwinninghamJuly 22, 2025
Optimizing Product & Landing PagesUX for GrowthWeb

Optimizing Product & Landing Pages

mwinninghammwinninghamJuly 17, 2025
E-commerce Modal & Pop-Up Campaign ManagementData AnalyticsEcommerceWeb

E-commerce Modal & Pop-Up Campaign Management

mwinninghammwinninghamDecember 20, 2023