I started as a product and graphic designer, transitioned into front-end development, and eventually became fascinated by the intersection of data, design, and human behavior. Over time, I’ve led UX initiatives for companies like Monster and Clif Bar, launched my own consulting practice, and explored how automation can be used to reduce friction, streamline workflows, and enhance user experiences.

I believe great UX isn’t just about aesthetics—it’s about solving real problems. I rely on behavioral data, thoughtful design systems, and cross-functional collaboration to craft experiences that are intuitive, scalable, and aligned with business goals. Whether it’s optimizing conversion funnels or reworking architecture for clarity, I bring a holistic, data-informed perspective to every project.