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UX for Growth: Conversion-Focused Case Studies

I specialize in aligning user experience with measurable business outcomes—by combining behavioral data, campaign strategy, and UX best practices to optimize key user flows and increase conversions. These case studies highlight how I’ve turned insights into action across SaaS, e-commerce, and enterprise platforms.

Project
Type/Focus
Industry
Heatmaps and User Data
User Data. Visualization, Reporting
Ecommerce
tagging process
Data Analytics

Tracking for Impact: How GA4 + GTM Setup Enabled Smarter UX Decisions

Google Analytics 4 and Google Tag Manager.
data displayed on a computer monitor
Data Analytics

From Data Chaos to Clarity: Building an Analytics-Backed UX Strategy for CBC

At CBC, I led the development of a comprehensive digital analytics strategy that laid the…
Data Analytics

Laying the Groundwork: GA4 Migration That Enabled Smarter UX & Conversion Tracking for Clif Bar

GA4 Migration Expertise: Steering Clifbar Through a Seamless Analytics Transition
Data Analytics

Fixing the Foundation: Rebuilding GTM for UX Clarity at Clif Bar

Streamlined & Scalable: How GTM Cleanup Enabled Smarter UX Tracking

Michael played an integral part of our team and helped to grow our team's abilities to serve our consumers. He helped build an ecosystem of Clif digital experiences that were thoughtful and drove the business. He offered solutions in the field of UX design, digital analytics & ecommerce. He was not afraid to tackle new projects, platforms, software and was always open to test and learn and build his knowledge base. I highly recommend him to any organization looking to gain a teammate that brings both technical skills a collaborative nature to help drive his team forward.

Anthony LapomardoDigital Paid Media Manager
Clif Bar

Michael is creative to the core. He has been immersed in the world of web since the nascent period of the internet, and has the innate ability to dream up presentation and functionality solutions for anyone. Michael excels in his trade. I have known Michael for nearly 30 years, and can attest to his meticulous nature and attention to detail, his voracious appetite for continuous learning, and his desire and success with staying on the cutting edge of his ever-changing, hi-tech field. Above all, I can tell you that Michael is a good and decent businessman, honest to a fault, and has always gone above and beyond.

Alex WalkerSenior Communications Leader
Beehive Industries

Michael is a very talented UX architect/designer I have had the chance to work with. We worked on quite a few challenging projects and he would come up with great ideas while being flexible and open to suggestions. I would recommend Michael to anyone looking for an awesome UX/UI architect to build great user experiences on all platforms.

Shailaja VasudevanDirector of Engineering
Mage Data

Michael's passion for technology, people, and culture makes him an integral part of any team. He has a proven track record of creating amazing digital experiences, from UX design to digital analytics to ecommerce to emerging technologies. He is at the forefront of the digital experience, and his skills are matched by his dedication, analytical thinking, and passion for the consumer. I highly recommend him to any organization looking to take the next step forward.

John MonteleoneVP of Consumer Experience
Kinder's Premium Quality Seasonings & Sauces

Mike is extraordinarily skilled and would be extremely valuable to any entity looking to boost their online presence. I can't recommend him highly enough. He's creative, knowledgeable and trustworthy. Plus, he's just a great guy and has a wicked sense of humor!

Daniel SiebergScreenGeni.us
Founder and CEO

Looking for a UX partner who connects data with design?

Let’s chat about how I can help optimize your product or campaign.