© 2025 Michael Winningham. Why are you reading this!?
UX ARCHITECT
Hi, I’m Michael — a seasoned UX Architect and digital problem-solver.
With a hybrid background in product design, web development, and digital strategy, I specialize in crafting data-driven experiences that delight users and drive real business results. Think Swiss Army knife—but one that speaks GA4, builds conversion funnels, and keeps cross-functional teams aligned.
I’ve led UX work across e-commerce, SaaS, and high-growth environments—translating behavioral analytics into intuitive user flows, high-converting pages, and scalable design systems. My sweet spot is the overlap of user empathy and performance metrics.
Lately, I’ve been exploring AI and automation—building smart systems that reduce friction, streamline operations, and unlock productivity for clients through chatbots, data workflows, and personalized experiences.
Most of all, I care deeply about the work I do and the people I collaborate with. If you’re looking for a strategic partner who can jump in, ramp fast, and make meaningful UX impact—I’d love to connect.

Tracking for Impact: How GA4 + GTM Setup Enabled Smarter UX Decisions

From Data Chaos to Clarity: Building an Analytics-Backed UX Strategy for CBC

Laying the Groundwork: GA4 Migration That Enabled Smarter UX & Conversion Tracking for Clif Bar

Fixing the Foundation: Rebuilding GTM for UX Clarity at Clif Bar
Check back. There will be more content soon.
Industries & Companies
Worked professionally with global brands on web projects and design in Consumer Electronics, Consumer Packaged Goods, Fine Art, Nonprofits & Philanthropy, Publishing & Journalism, Small Business & Startups.